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Three ways in

Do it yourself, with me, or have me do it.

Same method, three levels of support. Most operators start in the middle, here's all of it, so you can see exactly where you fit.

Watch this first

How it works, before you pick a level

Watch: how working together works

A few minutes on the method, the path, and who it’s for, so the options below make sense.

Do it yourself

The Course

One-off · coming soon

The whole Lead, Run, Grow method, self-paced, for the operator who wants to run it themselves.

  • The full method, lesson by lesson
  • Every worksheet, template & tool
  • The decision map, work map & runbook kits
  • Lifetime access, work at your pace

Coming soon · founding price locked for the waitlist

Most start here
Done with you

The Pilot

12 weeks · 1:1 with me

The Aligned programme. I sit in beside you for twelve weeks and we build it for real, together.

  • Everything in the course, plus me
  • One real workflow mapped & one break fixed
  • A runbook the team actually uses
  • A weekly rhythm that holds
  • The ‘Love it or Leave it’ guarantee

The ‘Love it or Leave it’ guarantee.

Done for you

In Your Corner

12 weeks · I embed in your business

For founders who want it handled. I work inside the business, hands-on, building it with your team.

  • Everything in the Pilot, done deeper
  • I'm in your business, not just on a call
  • I build the systems with your team
  • Strictly limited, 1-2 a year

By application · we scope it together

Not sure which fits? Tell me where you're at

Who I work with

Family firms where the next gen is stepping up.

I'm built for one situation, and I know it cold, because I've lived it: a family-owned service business, growing, held together by the founder, with a next-generation operator ready to take it forward.

Transport & freight

Depots, dispatch, fleets, the daily juggle of jobs, drivers and margins. I speak it.

Trades & construction

Plumbing, electrical, joinery, civil, quoting, scheduling, crews and callbacks.

Agriculture & rural

Farms, ag contracting and rural services, seasonal, weather-beaten, founder-run.

Wholesale & distribution

Importers, suppliers and warehousing, stock, logistics and tight margins.

Field services

Mobile, on-site crews, HVAC, cleaning, security, electrical service. Vans, jobs and schedules.

Professional firms & practices

Accounting, legal, real estate and clinics, family-run, founder-led, with succession looming.

Sound familiar?

Three situations I know well.

Most operators I meet are in one of these. If you recognise yourself, a call will be half an hour well spent.

A

New owner, old boss

You legally own it, or run it on paper, but the founder still shows up, still approves the calls, still overrides the team. It's your name on the loan and someone else's hand on the wheel.

What the next gen wants: real authority, a role for the founder they'll actually enjoy, and a team that follows you.

What the parent wants: to know it's safe in your hands, that what they built won't get torn up overnight, and a way to stay useful without being in the way.

B

Carrying it without the title

You run the operation day-to-day with no real ownership and no certainty it'll ever be yours. All the load, none of the security, and quietly burning out.

What the next gen wants: clarity on who decides what, legitimacy with the team, and an honest read on your future here.

What the parent wants: to reward the loyalty without rushing a decision they can't undo, and to know the business stays steady while they make up their mind.

C

Growing, and getting ready

The founder's thinking about the next chapter, the business is growing, the next gen is active, and systems, roles and the handover are all tangled together.

What the next gen wants: to grow and de-risk the handover at the same time, protect what works, sharpen what doesn't.

What the parent wants: to hand over without it falling over, see their legacy carried on rather than erased, and step back on their own terms.

Honest fit

Who this is, and isn't, for.

I keep numbers low and I'd genuinely rather say no than take the wrong fit.

A good fit

  • ✓  Family-owned service business, roughly 10-60 people
  • ✓  A next-gen operator actively in the business
  • ✓  A founder willing to engage, even if cautious
  • ✓  Real growth or handover ambition, not just keeping the lights on

Not the right time

  • ✗  Sole traders or very small shops with no next gen yet
  • ✗  A founder who flatly refuses to engage at all
  • ✗  A business in acute crisis (that needs a turnaround specialist first)
  • ✗  A family in active legal dispute (that needs a mediator, not me)
LOVE IT
OR
LEAVE IT

The ‘Love it or Leave it’ guarantee.

The first stretch is about getting you and Mum or Dad genuinely on the same page about where the business is heading. If we can’t get you both aligned on the direction, we call it quits, no hard feelings, and you’re never locked into something that was never going to work. You’ll know early, either way.

By application

Still not sure
where you fit?

That's what a first call is for. Tell me where the business is at and I'll point you to the right one, even if that's the free tools for now.