Direction
Get the vision, goals and direction out of your head and onto one page — so the team stops guessing and stops bringing every call back to you.
How it works · the 90-day install
Operator to owner,
Operator to owner,
in 90 days.
No course library. No theory dump. An operating system we build into your business one real piece at a time — until the work runs on structure, your team and AI, instead of on you. Here’s exactly what we do, week by week.
90 days 3 parts · 9 missions · done with you See the offer →
The shape of it
Three parts, in order.
The sequence matters. You can’t delegate a direction nobody can see, and you can’t automate work nobody’s documented. So we go Direction, then Delegation, then Automation — each part standing on the one before it.
Delegation
Make the shift from operator to owner: design who owns what, install the rhythm and accountability, and learn to let go — so decisions stop landing on your desk.
Automation
Document your core processes and build your first AI systems, done for you — so the work runs on SOPs and AI, not on memory and rescue.
Before we build · week 0
Kickoff & diagnostic.
First we map the business as it is today: where you’re the bottleneck, what only lives in your head, and where the time actually goes. Then we agree the 90-day target — what “can run without you” looks like for your business specifically. You walk out of week 0 with a clear diagnostic and a 90-day plan built around your business, not a template.
Part 01 · Weeks 1–3
Direction — get it out of your head.
Right now the vision, the goals and the direction live in your head. So the team guesses, pulls in different directions, and brings every call back to you to settle. We fix that first — because everything after depends on it.
Capture the Vision
Pull the vision, the goals and what you’re actually trying to build out of your head and into plain words the whole team can read and follow.
Map the Business
Lay the whole business out at a glance — the parts, how they connect, and where it’s really leaning on you to hold it together.
Align the Team
Get everyone reading off the same page, so the direction is shared, not assumed, and the team stops second-guessing what you want.
Deliverable
The One-Page Operating Model
Your vision, goals and the business at a glance — out of your head and somewhere the whole team can follow. One page, not a binder.
Part 02 · Weeks 4–7
Delegation — off your desk.
This is the human engine, and it’s two shifts at once: your own move from operator to owner, and your team genuinely owning their lanes. Get this wrong and you keep re-inserting yourself and the whole thing collapses back onto you. So we do it deliberately.
Free the Owner
The inner shift — delegation, letting go, trust. You’re not losing a job here; you’re getting promoted off the $20-an-hour work onto the work only an owner can do.
Design the Org
Map who owns which outcomes, what decisions sit where, and what good looks like — so people have real lanes to step into and run.
Run the Rhythm
Install the meeting cadence and accountability that keep things moving — so issues get owned and solved without every one routing back through you.
Deliverable
An org + ownership map, an installed rhythm, and your shift
Who owns what, a working weekly operating rhythm, and your own move from operator to owner — so decisions stop landing on your desk.
Part 03 · Weeks 8–11
Automation — systems and AI.
Only now do we automate. With the direction clear and the team owning their lanes, we document how the work actually gets done and put AI on the busywork that eats your day. Bolt AI onto a business that still runs on you and all you get is a faster mess — so we leave it until last, on purpose.
Document the Work
Turn the core processes — the stuff in your head and a couple of long-timers’ memories — into living SOPs the team can actually follow.
Build the AI
I build your first three AI automations for you — the repetitive busywork that quietly eats hours of everyone’s week — live and working, not a someday idea.
Embed the System
Wire the SOPs and the AI into how the business actually runs day to day, so it sticks once I step out — not a folder nobody opens again.
Deliverable
A core SOP library + 3 live AI automations
Your core processes documented and your first three AI systems built and embedded — the work running on systems and AI, not on memory.
The finish · week 12
Handover & your next 90 days.
We tie it together and confirm the business is running on the system, not on you. You walk away with the full operating system documented — one-page model, ownership map, installed rhythm, your own operator-to-owner shift, core SOPs and three live AI systems — plus a clear roadmap for the next 90 days of rollout. Proof it no longer depends on you.
Week by week
The 90-day path.
A diagnostic at the front, a handover at the end, and nine missions in between — each one ending in something real you can hold.
| Weeks | Part & missions | What we build |
|---|---|---|
| 0 | Kickoff & Diagnostic | An honest map of the business as-is, and your personalised 90-day plan |
| 1–3 | Direction — Capture, Map, Align | The One-Page Operating Model — vision, goals and the business at a glance |
| 4–7 | Delegation — Free, Design, Run | Org + ownership map, an installed operating rhythm, your operator-to-owner shift |
| 8–11 | Automation — Document, Build, Embed | A core SOP library + 3 live AI automations, done for you |
| 12 | Handover & Next-90 Roadmap | Your full operating system documented + a roadmap for the next 90 days |
The format: a weekly 1:1 with me for the full 90 days (~12 sessions), done-for-you build between sessions, and priority async access throughout. I don’t hand you a binder — we build the real thing together.
By day 90
You hold a business that runs.
Not a folder of advice. Real, installed assets — proof it no longer depends on you.
- Your business on one page — the One-Page Operating Model
- An org + ownership map — who owns what, where decisions sit
- An installed weekly operating rhythm
- Your own shift from operator to owner
- A core SOP library — the work out of heads and onto the page
- 3 live AI automations, built for you
- A roadmap for your next 90 days of rollout
LOVE IT
OR
LEAVE IT
OR
LEAVE IT
The ‘love it or leave it’ guarantee.
Try it for 30 days. If we’re not vibing, walk away as friends — you owe nothing further, and you keep everything we’ve built together. The risk is mine, not yours. You’ll know early, either way.
- Ben.
4 founding spots · by application
Ready to install it?
Tell me where the business is at. If it’s a fit, we’ll get on a quick call and map the first thing worth fixing. No pressure, no pitch deck.